Am I the only one who gets lost at Target?
Sunday, February 24th, 2008
Every other weekend or so I take a trip to my local Target store to stock up on necessities. Let me start by saying this: I love Target. For the most part I have a wonderful experience there…well, except for one section: the toiletries area. For some reason, I can never find the things I’m looking for in this section. Yesterday it was shampoo. I looked for minutes and could not locate my Pert Plus. The visit before it was my face wash. And before that it was the soap that I like.
My question is, does anyone else have this problem in this area of Target? Or is it just me? If it’s not just me, then perhaps Target is ready for a little reorganization.
Assuming it is a problem others have as well, it wouldn’t be all that difficult to reorganize this section of the store based on the needs of shoppers. First, I would want to do some user research, likely by bringing people into the store and asking them to find the things that they would normally buy. This would yield a few different results:
- We would confirm whether others can find the products they’re looking for, and assuming it is still an issue
- This would shed light on navigation patterns through the aisles
- So that we could restructure the contents of the aisles
In effect, this is a little like what I do every day. Of course, I’m sure the people at Target work hard to make sure items are as easy to find as possible. I just wonder if they’re doing any contextual research to find solutions. It’s important to see people in the act of finding items…be they real items, or links on a webpage. Otherwise the solutions are based simply on theory. And when I’m desperately trying to find my Pert Plus, that’s not good enough.










It’s a really nice bathroom sign. It really is. But seriously, can we do something about the air dryers in this country?
Apparently, my battery is dying. As you can see in the photo, my computer is proudly displaying the fact that my battery is “reaching the end of its usable life.” I’m not sure what that means, but boy would I like to know more.