Most designers and businesspeople are reticent to stir the pot when they’ve got a good thing going. When you’ve got thousands or even tens of thousands of people visiting your site each day, why take the risk of making a potentially shocking change? It makes little sense, right? <\/p>\n
Well, that certainly makes sense if you’re working for an already established consumer web product (like the Googles and Amazons of the world). But for the up-and-comers like you and me, most users are yet to see the site or tools we’ve built when you think of the long-term. Keep this in mind when that angel on your shoulder is keeping you firmly planted on the side of safety. Give that devil the nod and try out a little risk. It could be well worth your while. I know I know I know, it’s trite, but this is totally true:<\/p>\n