{"id":566,"date":"2008-02-24T20:32:05","date_gmt":"2008-02-25T01:32:05","guid":{"rendered":"http:\/\/josh.ev9.org\/weblog\/archives\/566"},"modified":"2008-02-24T20:36:48","modified_gmt":"2008-02-25T01:36:48","slug":"am-i-the-only-one-who-gets-lost-at-target","status":"publish","type":"post","link":"http:\/\/josh.ev9.org\/weblog\/archives\/566","title":{"rendered":"Am I the only one who gets lost at Target?"},"content":{"rendered":"

\"Target<\/p>\n

Every other weekend or so I take a trip to my local Target store to stock up on necessities. Let me start by saying this: I love<\/em> Target. For the most part I have a wonderful experience there…well, except for one section: the toiletries area. For some reason, I can never find the things I’m looking for in this section. Yesterday it was shampoo. I looked for minutes<\/em> and could not locate my Pert Plus. The visit before it was my face wash. And before that it was the soap that I like. <\/p>\n

My question is, does anyone else have this problem in this area of Target? Or is it just me? If it’s not just me, then perhaps Target is ready for a little reorganization.<\/p>\n

Assuming it is a problem others have as well, it wouldn’t be all that difficult to reorganize this section of the store based on the needs of shoppers. First, I would want to do some user research, likely by bringing people into the store and asking them to find the things that they would normally buy. This would yield a few different results: <\/p>\n

    \n
  1. We would confirm whether others can find the products they’re looking for, and assuming it is still an issue<\/li>\n
  2. This would shed light on navigation patterns through the aisles<\/li>\n
  3. So that we could restructure the contents of the aisles<\/li>\n<\/ol>\n

    In effect, this is a little like what I do every day. Of course, I’m sure the people at Target work hard to make sure items are as easy to find as possible. I just wonder if they’re doing any contextual research<\/a> to find solutions. It’s important to see people in the act of finding items…be they real items, or links on a webpage. Otherwise the solutions are based simply on theory. And when I’m desperately trying to find my Pert Plus, that’s not good enough.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Every other weekend or so I take a trip to my local Target store to stock up on necessities. Let me start by saying this: I love Target. For the most part I have a wonderful experience there…well, except for one section: the toiletries area. For some reason, I can never find the things I’m […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[17,23,2,21,13],"tags":[],"class_list":["post-566","post","type-post","status-publish","format-standard","hentry","category-design","category-free-design-idea","category-hci-topic","category-professional","category-thoughtworks"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t