{"id":460,"date":"2007-02-11T11:36:03","date_gmt":"2007-02-11T16:36:03","guid":{"rendered":"http:\/\/josh.ev9.org\/weblog\/archives\/460"},"modified":"2007-02-11T11:36:03","modified_gmt":"2007-02-11T16:36:03","slug":"its-not-about-touch-screens","status":"publish","type":"post","link":"http:\/\/josh.ev9.org\/weblog\/archives\/460","title":{"rendered":"It&#8217;s not about touch screens"},"content":{"rendered":"<p>In a few months, remember that you heard it here first: Technology pundits are sure to hail <a href=\"http:\/\/www.apple.com\/iphone\/\">Apple&#8217;s iPhone<\/a> and <a href=\"http:\/\/www.playfuls.com\/news_06142_Has_iPhone_Started_A_Touch_Screen_Mobile_Phone_War.html\">soon-to-be competitors<\/a> for using touch screens in their designs. I submit, and will continue to maintain that it is not the touch screens, but the interactions that those screens afford.<\/p>\n<p>Many others will try to compete with the iPhone, but they&#8217;ll have to do a lot more than tack on a touch screen interface to their current phones in order to keep up. Adding new technology is the lazy solution. Redesigning based on human wants and needs is the one that wins battles in innovation&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In a few months, remember that you heard it here first: Technology pundits are sure to hail Apple&#8217;s iPhone and soon-to-be competitors for using touch screens in their designs. I submit, and will continue to maintain that it is not the touch screens, but the interactions that those screens afford. Many others will try to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[17,2,10,12,13],"tags":[],"class_list":["post-460","post","type-post","status-publish","format-standard","hentry","category-design","category-hci-topic","category-rambling","category-technology","category-thoughtworks"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.9 - aioseo.com -->\n\t<meta name=\"description\" content=\"In a few months, remember that you heard it here first: Technology pundits are sure to hail Apple&#039;s iPhone and soon-to-be competitors for using touch screens in their designs. I submit, and will continue to maintain that it is not the touch screens, but the interactions that those screens afford. Many others will try to\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"jevnin\"\/>\n\t<link rel=\"canonical\" href=\"http:\/\/josh.ev9.org\/weblog\/archives\/460\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 4.9.9\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Josh Evnin \u2013 Startups, Product Design, and Building the Future\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"It\u2019s not about touch screens \u2013 Josh Evnin\" \/>\n\t\t<meta property=\"og:description\" content=\"In a few months, remember that you heard it here first: Technology pundits are sure to hail Apple&#039;s iPhone and soon-to-be competitors for using touch screens in their designs. I submit, and will continue to maintain that it is not the touch screens, but the interactions that those screens afford. Many others will try to\" \/>\n\t\t<meta property=\"og:url\" content=\"http:\/\/josh.ev9.org\/weblog\/archives\/460\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2007-02-11T16:36:03+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2007-02-11T16:36:03+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary\" \/>\n\t\t<meta name=\"twitter:title\" content=\"It\u2019s not about touch screens \u2013 Josh Evnin\" \/>\n\t\t<meta name=\"twitter:description\" content=\"In a few months, remember that you heard it here first: Technology pundits are sure to hail Apple&#039;s iPhone and soon-to-be competitors for using touch screens in their designs. I submit, and will continue to maintain that it is not the touch screens, but the interactions that those screens afford. Many others will try to\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"http:\\\/\\\/josh.ev9.org\\\/weblog\\\/archives\\\/460#blogposting\",\"name\":\"It\\u2019s not about touch screens \\u2013 Josh Evnin\",\"headline\":\"It&#8217;s not about touch screens\",\"author\":{\"@id\":\"http:\\\/\\\/josh.ev9.org\\\/weblog\\\/archives\\\/author\\\/jevnin#author\"},\"publisher\":{\"@id\":\"http:\\\/\\\/josh.ev9.org\\\/weblog\\\/#person\"},\"image\":{\"@type\":\"ImageObject\",\"@id\":\"http:\\\/\\\/josh.ev9.org\\\/weblog\\\/archives\\\/460#articleImage\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/915ce0ad84a5b27b2117ac5655b49255c7133d9cb5610423bb6f73ead01e1403?s=96&d=mm&r=g\",\"width\":96,\"height\":96,\"caption\":\"jevnin\"},\"datePublished\":\"2007-02-11T11:36:03-05:00\",\"dateModified\":\"2007-02-11T11:36:03-05:00\",\"inLanguage\":\"en-US\",\"commentCount\":2,\"mainEntityOfPage\":{\"@id\":\"http:\\\/\\\/josh.ev9.org\\\/weblog\\\/archives\\\/460#webpage\"},\"isPartOf\":{\"@id\":\"http:\\\/\\\/josh.ev9.org\\\/weblog\\\/archives\\\/460#webpage\"},\"articleSection\":\"design, HCI topic, rambling, technology, ThoughtWorks\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"http:\\\/\\\/josh.ev9.org\\\/weblog\\\/archives\\\/460#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"http:\\\/\\\/josh.ev9.org\\\/weblog#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"http:\\\/\\\/josh.ev9.org\\\/weblog\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"http:\\\/\\\/josh.ev9.org\\\/weblog\\\/archives\\\/category\\\/hci-topic#listItem\",\"name\":\"HCI topic\"}},{\"@type\":\"ListItem\",\"@id\":\"http:\\\/\\\/josh.ev9.org\\\/weblog\\\/archives\\\/category\\\/hci-topic#listItem\",\"position\":2,\"name\":\"HCI topic\",\"item\":\"http:\\\/\\\/josh.ev9.org\\\/weblog\\\/archives\\\/category\\\/hci-topic\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"http:\\\/\\\/josh.ev9.org\\\/weblog\\\/archives\\\/460#listItem\",\"name\":\"It&#8217;s not about touch screens\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"http:\\\/\\\/josh.ev9.org\\\/weblog#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"http:\\\/\\\/josh.ev9.org\\\/weblog\\\/archives\\\/460#listItem\",\"position\":3,\"name\":\"It&#8217;s not about touch screens\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"http:\\\/\\\/josh.ev9.org\\\/weblog\\\/archives\\\/category\\\/hci-topic#listItem\",\"name\":\"HCI topic\"}}]},{\"@type\":\"Person\",\"@id\":\"http:\\\/\\\/josh.ev9.org\\\/weblog\\\/#person\",\"name\":\"jevnin\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"http:\\\/\\\/josh.ev9.org\\\/weblog\\\/archives\\\/460#personImage\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/915ce0ad84a5b27b2117ac5655b49255c7133d9cb5610423bb6f73ead01e1403?s=96&d=mm&r=g\",\"width\":96,\"height\":96,\"caption\":\"jevnin\"}},{\"@type\":\"Person\",\"@id\":\"http:\\\/\\\/josh.ev9.org\\\/weblog\\\/archives\\\/author\\\/jevnin#author\",\"url\":\"http:\\\/\\\/josh.ev9.org\\\/weblog\\\/archives\\\/author\\\/jevnin\",\"name\":\"jevnin\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"http:\\\/\\\/josh.ev9.org\\\/weblog\\\/archives\\\/460#authorImage\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/915ce0ad84a5b27b2117ac5655b49255c7133d9cb5610423bb6f73ead01e1403?s=96&d=mm&r=g\",\"width\":96,\"height\":96,\"caption\":\"jevnin\"}},{\"@type\":\"WebPage\",\"@id\":\"http:\\\/\\\/josh.ev9.org\\\/weblog\\\/archives\\\/460#webpage\",\"url\":\"http:\\\/\\\/josh.ev9.org\\\/weblog\\\/archives\\\/460\",\"name\":\"It\\u2019s not about touch screens \\u2013 Josh Evnin\",\"description\":\"In a few months, remember that you heard it here first: Technology pundits are sure to hail Apple's iPhone and soon-to-be competitors for using touch screens in their designs. I submit, and will continue to maintain that it is not the touch screens, but the interactions that those screens afford. Many others will try to\",\"inLanguage\":\"en-US\",\"isPartOf\":{\"@id\":\"http:\\\/\\\/josh.ev9.org\\\/weblog\\\/#website\"},\"breadcrumb\":{\"@id\":\"http:\\\/\\\/josh.ev9.org\\\/weblog\\\/archives\\\/460#breadcrumblist\"},\"author\":{\"@id\":\"http:\\\/\\\/josh.ev9.org\\\/weblog\\\/archives\\\/author\\\/jevnin#author\"},\"creator\":{\"@id\":\"http:\\\/\\\/josh.ev9.org\\\/weblog\\\/archives\\\/author\\\/jevnin#author\"},\"datePublished\":\"2007-02-11T11:36:03-05:00\",\"dateModified\":\"2007-02-11T11:36:03-05:00\"},{\"@type\":\"WebSite\",\"@id\":\"http:\\\/\\\/josh.ev9.org\\\/weblog\\\/#website\",\"url\":\"http:\\\/\\\/josh.ev9.org\\\/weblog\\\/\",\"name\":\"Josh Evnin\",\"description\":\"Startups, Product Design, and Building the Future\",\"inLanguage\":\"en-US\",\"publisher\":{\"@id\":\"http:\\\/\\\/josh.ev9.org\\\/weblog\\\/#person\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO -->\n\n","aioseo_head_json":{"title":"It\u2019s not about touch screens \u2013 Josh Evnin","description":"In a few months, remember that you heard it here first: Technology pundits are sure to hail Apple's iPhone and soon-to-be competitors for using touch screens in their designs. I submit, and will continue to maintain that it is not the touch screens, but the interactions that those screens afford. Many others will try to","canonical_url":"http:\/\/josh.ev9.org\/weblog\/archives\/460","robots":"max-image-preview:large","keywords":"","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BlogPosting","@id":"http:\/\/josh.ev9.org\/weblog\/archives\/460#blogposting","name":"It\u2019s not about touch screens \u2013 Josh Evnin","headline":"It&#8217;s not about touch screens","author":{"@id":"http:\/\/josh.ev9.org\/weblog\/archives\/author\/jevnin#author"},"publisher":{"@id":"http:\/\/josh.ev9.org\/weblog\/#person"},"image":{"@type":"ImageObject","@id":"http:\/\/josh.ev9.org\/weblog\/archives\/460#articleImage","url":"https:\/\/secure.gravatar.com\/avatar\/915ce0ad84a5b27b2117ac5655b49255c7133d9cb5610423bb6f73ead01e1403?s=96&d=mm&r=g","width":96,"height":96,"caption":"jevnin"},"datePublished":"2007-02-11T11:36:03-05:00","dateModified":"2007-02-11T11:36:03-05:00","inLanguage":"en-US","commentCount":2,"mainEntityOfPage":{"@id":"http:\/\/josh.ev9.org\/weblog\/archives\/460#webpage"},"isPartOf":{"@id":"http:\/\/josh.ev9.org\/weblog\/archives\/460#webpage"},"articleSection":"design, HCI topic, rambling, technology, ThoughtWorks"},{"@type":"BreadcrumbList","@id":"http:\/\/josh.ev9.org\/weblog\/archives\/460#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"http:\/\/josh.ev9.org\/weblog#listItem","position":1,"name":"Home","item":"http:\/\/josh.ev9.org\/weblog","nextItem":{"@type":"ListItem","@id":"http:\/\/josh.ev9.org\/weblog\/archives\/category\/hci-topic#listItem","name":"HCI topic"}},{"@type":"ListItem","@id":"http:\/\/josh.ev9.org\/weblog\/archives\/category\/hci-topic#listItem","position":2,"name":"HCI topic","item":"http:\/\/josh.ev9.org\/weblog\/archives\/category\/hci-topic","nextItem":{"@type":"ListItem","@id":"http:\/\/josh.ev9.org\/weblog\/archives\/460#listItem","name":"It&#8217;s not about touch screens"},"previousItem":{"@type":"ListItem","@id":"http:\/\/josh.ev9.org\/weblog#listItem","name":"Home"}},{"@type":"ListItem","@id":"http:\/\/josh.ev9.org\/weblog\/archives\/460#listItem","position":3,"name":"It&#8217;s not about touch screens","previousItem":{"@type":"ListItem","@id":"http:\/\/josh.ev9.org\/weblog\/archives\/category\/hci-topic#listItem","name":"HCI topic"}}]},{"@type":"Person","@id":"http:\/\/josh.ev9.org\/weblog\/#person","name":"jevnin","image":{"@type":"ImageObject","@id":"http:\/\/josh.ev9.org\/weblog\/archives\/460#personImage","url":"https:\/\/secure.gravatar.com\/avatar\/915ce0ad84a5b27b2117ac5655b49255c7133d9cb5610423bb6f73ead01e1403?s=96&d=mm&r=g","width":96,"height":96,"caption":"jevnin"}},{"@type":"Person","@id":"http:\/\/josh.ev9.org\/weblog\/archives\/author\/jevnin#author","url":"http:\/\/josh.ev9.org\/weblog\/archives\/author\/jevnin","name":"jevnin","image":{"@type":"ImageObject","@id":"http:\/\/josh.ev9.org\/weblog\/archives\/460#authorImage","url":"https:\/\/secure.gravatar.com\/avatar\/915ce0ad84a5b27b2117ac5655b49255c7133d9cb5610423bb6f73ead01e1403?s=96&d=mm&r=g","width":96,"height":96,"caption":"jevnin"}},{"@type":"WebPage","@id":"http:\/\/josh.ev9.org\/weblog\/archives\/460#webpage","url":"http:\/\/josh.ev9.org\/weblog\/archives\/460","name":"It\u2019s not about touch screens \u2013 Josh Evnin","description":"In a few months, remember that you heard it here first: Technology pundits are sure to hail Apple's iPhone and soon-to-be competitors for using touch screens in their designs. I submit, and will continue to maintain that it is not the touch screens, but the interactions that those screens afford. Many others will try to","inLanguage":"en-US","isPartOf":{"@id":"http:\/\/josh.ev9.org\/weblog\/#website"},"breadcrumb":{"@id":"http:\/\/josh.ev9.org\/weblog\/archives\/460#breadcrumblist"},"author":{"@id":"http:\/\/josh.ev9.org\/weblog\/archives\/author\/jevnin#author"},"creator":{"@id":"http:\/\/josh.ev9.org\/weblog\/archives\/author\/jevnin#author"},"datePublished":"2007-02-11T11:36:03-05:00","dateModified":"2007-02-11T11:36:03-05:00"},{"@type":"WebSite","@id":"http:\/\/josh.ev9.org\/weblog\/#website","url":"http:\/\/josh.ev9.org\/weblog\/","name":"Josh Evnin","description":"Startups, Product Design, and Building the Future","inLanguage":"en-US","publisher":{"@id":"http:\/\/josh.ev9.org\/weblog\/#person"}}]},"og:locale":"en_US","og:site_name":"Josh Evnin \u2013 Startups, Product Design, and Building the Future","og:type":"article","og:title":"It\u2019s not about touch screens \u2013 Josh Evnin","og:description":"In a few months, remember that you heard it here first: Technology pundits are sure to hail Apple's iPhone and soon-to-be competitors for using touch screens in their designs. I submit, and will continue to maintain that it is not the touch screens, but the interactions that those screens afford. Many others will try to","og:url":"http:\/\/josh.ev9.org\/weblog\/archives\/460","article:published_time":"2007-02-11T16:36:03+00:00","article:modified_time":"2007-02-11T16:36:03+00:00","twitter:card":"summary","twitter:title":"It\u2019s not about touch screens \u2013 Josh Evnin","twitter:description":"In a few months, remember that you heard it here first: Technology pundits are sure to hail Apple's iPhone and soon-to-be competitors for using touch screens in their designs. I submit, and will continue to maintain that it is not the touch screens, but the interactions that those screens afford. Many others will try to"},"aioseo_meta_data":{"post_id":"460","title":null,"description":null,"keywords":null,"keyphrases":null,"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":null,"og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"BlogPosting","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":null,"robots_max_videopreview":null,"robots_max_imagepreview":"large","priority":null,"frequency":null,"local_seo":null,"breadcrumb_settings":null,"limit_modified_date":false,"ai":null,"created":"2022-02-18 19:34:17","updated":"2025-06-04 15:29:53","seo_analyzer_scan_date":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"http:\/\/josh.ev9.org\/weblog\" title=\"Home\">Home<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"http:\/\/josh.ev9.org\/weblog\/archives\/category\/hci-topic\" title=\"HCI topic\">HCI topic<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\tIt\u2019s not about touch screens\n\t\t<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"http:\/\/josh.ev9.org\/weblog"},{"label":"HCI topic","link":"http:\/\/josh.ev9.org\/weblog\/archives\/category\/hci-topic"},{"label":"It&#8217;s not about touch screens","link":"http:\/\/josh.ev9.org\/weblog\/archives\/460"}],"_links":{"self":[{"href":"http:\/\/josh.ev9.org\/weblog\/wp-json\/wp\/v2\/posts\/460","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/josh.ev9.org\/weblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/josh.ev9.org\/weblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/josh.ev9.org\/weblog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/josh.ev9.org\/weblog\/wp-json\/wp\/v2\/comments?post=460"}],"version-history":[{"count":0,"href":"http:\/\/josh.ev9.org\/weblog\/wp-json\/wp\/v2\/posts\/460\/revisions"}],"wp:attachment":[{"href":"http:\/\/josh.ev9.org\/weblog\/wp-json\/wp\/v2\/media?parent=460"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/josh.ev9.org\/weblog\/wp-json\/wp\/v2\/categories?post=460"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/josh.ev9.org\/weblog\/wp-json\/wp\/v2\/tags?post=460"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}