And I quote: <\/p>\n
“The dominant subject of our age has become neither reader nor writer but user<\/strong>, a figure conceived as a bundle of needs and impairments-cognitive, physical, emotional. Like a patient or child, the user is a figure to be protected and cared for but also scrutinized and controlled, submitted to research and testing.<\/p>\n How texts are used<\/strong> becomes more important than what they mean. Someone clicked here to get over there. Someone who bought this also bought that. The interactive environment not only provides users with a degree of control and self-direction but also, more quietly and insidiously, it gathers data about its audiences. Barthes’s image of the text as a game to be played still holds, as the user respond to signals from the system. We may play the text, but it is also playing us.<\/em>”<\/p>\n Ellen Lupton, Thinking with Type<\/a> (Book Website<\/a>)<\/p>\n","protected":false},"excerpt":{"rendered":" And I quote: “The dominant subject of our age has become neither reader nor writer but user, a figure conceived as a bundle of needs and impairments-cognitive, physical, emotional. Like a patient or child, the user is a figure to be protected and cared for but also scrutinized and controlled, submitted to research and testing. […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-245","post","type-post","status-publish","format-standard","hentry","category-hci-topic"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t