So often we assume that the problems we are solving for are “pure”, even if they are somewhat complex. The images we see in advertisements help this base assumption survive, and so we don’t think to go a little deeper in our analysis of a problem before we jump right in to offering a solution.

The things we see in an Ikea showroom assume “pure” use patterns

But problems in the real world are almost always more complex than we can initially imagine. Deep down, we all know this. Our actions and activities are filled with complexities that we rarely think about. Real patterns of use are never represented the same way as they are on the Ikea showroom floor. We all accidentally leave books on the table…to the disappointment of those we live with. Sometimes it helps to look at an extreme case. Check out Possessed, a video about people who suffer from Hoarding:

POSSESSED from Martin Hampton on Vimeo.

Sure, these people are an extreme case, and as such they make up a case that is rarely ever considered by Ikea. Still, I’d imagine that there is a little Hoarder in all of us. This is why I recommend that my clients do user research before we begin designing solutions. I want to see the imperfections that exist out there…all the little “tricks of the trade” that people use to get things done. Yup, the real world is messy, but by getting out there and seeing some of the mess, we can design solutions to better support our users.